Reef Chief Australia

Reef Chief Aus­tralia was estab­lished in 2019 and is a small busi­ness based in Broome West­ern Aus­tralia, owned and oper­at­ed by myself Pas­cal Bil­li­au and my part­ner Celeste McDon­ald-Hol­land. Our love for the ocean and fish­ing is what influ­enced us to start this business.

Whether you love fish­ing, camp­ing or enjoy­ing the out­doors it can be dif­fi­cult to find appar­el that is unique and stands out from the rest.

At Reef Chief Aus­tralia we aim to bring you authen­tic appar­el that is func­tion­al, com­fort­able and afford­able. We strive to bring you new and vibrant designs that fea­ture our high-qual­i­ty art­work com­bined with lead­ing qual­i­ty mate­ri­als and man­u­fac­tur­ing practices. 

Get behind a local Aus­tralian brand today!

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