Operator FAQ's

The 50% off discount is being subsidised by the State Government through Tourism WA as part of the Kimberley Season Pass Support Program to drive visitation to the Kimberley for the 2024 season. Operators will still receive their usual tour or experience value payment (less Broome Visitor Centre or Kununurra Visitor Centre commission) whilst visitors receive 50% off.

The discount is available to be booked from 22 February to 30 June 2024, unless the total discount value is exhausted earlier for travel through to 31 October 2024. Travel periods are subject to each operator’s availability.

PLEASE BE ADVISED THIS CAMPAIGN HAS NOW CONCLUDED AS ALL DISCOUNTS HAVE BEEN CLAIMED.

There is no cost to be involved with the campaign as long as you are a bookable tourism business through Broome Visitor Centre and/or Kununurra Visitor Centre and fit the eligibility criteria.

The discount is redeemable on tourism attractions and tours.

- Your product must be bookable and connected through Broome Visitor Centre and/or Kununurra Visitor Centre

- Must accept all of the Broome Visitor Centre and/or Kununurra Visitor Centre terms and conditions, including payment schedules relevant to each Visitor Centre

- Must offer consistent departures throughout the campaign period

- Bookings must be made for a specific date, open ended tickets are not eligible

A “tourism experience” is a fixed place of interest, offering a distinct visitor experience to the leisure tourist. For the purpose of the 50% off Discount, tourism experiences are considered to be cultural experiences, specialised tourism food or beverage experiences, observatories, planetariums, zoos, sanctuaries, aquariums, amusement and theme parks, wildlife and animal parks.

A “tour” is defined as any bookable product, organised excursion with a guide and or commentary bookable via the Broome Visitor Centre and Kununurra Visitor Centre. These may vary in duration from less than a day, a day or extended touring that may include; walking, bike, segway, adventure or outdoor tours, coach tours, 4WD tours, aerial tours or aerial activities, marine, cruises, sailing, water, scuba diving or snorkelling tours, marine wildlife interactions and food or beverage tours.

• Vehicle
• Point-to-point transport providers (unless there is a guided element or packaged with an experience or tour) - air, coach and rail
• Farmers markets, markets, retail precincts
• Charter services - air, coach, ferry, marine charter, small charter vehicle, car, van charter, motor home hire and short-term leisure equipment hire (unless there is a guided element)
• Accommodation– hotels, holiday parks, farm stays, station stays, caravan parks, holiday homes
• Events and festivals
• Restaurants, cafes, food outlets
• Food and beverage products provided without guided commentary or if not part of a group experience
• National park entry fees
• Open ended tickets

No. All vouchers must be redeemed through the Broome Visitor Centre or Kununurra Visitor Centre either in person, by phone or online:

Broome Visitor Centre: online at https://www.visitbroome.com.au/kimberley over the phone at 08 9195 2200 or in person at the Broome Visitor Centre, 1 Hamersley Street, Broome.

Kununurra Visitor Centre: online at https://www.visitkununurra.com/kimberley over the phone at 08 9168 1177 or in person at the Kununurra Visitor Centre, 75 Coolibah Drive, Kununurra.

Discount codes presented directly at a business will not be honoured.

Yes, Broome Visitor Centre and Kununurra Visitor Centre will limit the number of discounts that can be used per operator. The limit is set at $30,000.00. The Broome Visitor Centre and/or Kununurra Visitor Centre will let the operator know when the limit is reached. There is also a cap of $500.00 off discount that can be redeemed on a single booking.

Consumers are required to enter a unique and valid email address to access the discount, which is limited to one transaction per person. However, multiple tours/ experiences up to the $500 Discount value can be booked within the one transaction.

Employees of participating operators are ineligible to receive the discount within their tourism business. Any bookings made by employees of participating operators within their business will be cancelled. Discounted tours and experiences cannot be purchased for commercial on-sale. This includes businesses with eligible tours and experiences included within their own tourism offering. Operators in breach of this will be removed from the program.

No, there is no minimum spend required in order to redeem the 50% discount.

Tour and experience operators need to be connected with Broome Visitor Centre and Kununurra Visitor Centre. You can do this by getting in touch with them via email at [email protected] and [email protected]. Your product must meet the eligibility criteria outlined above. Make sure your product, availability, pricing and business details are up to date.